In 2018, I helped a client set up a Facebook advertising campaign with the goal of capturing new email leads from members of the client’s target audience. Once a lead provided his or her name and email address, we would automatically send the new lead a series of emails shown in the gallery below.
The lead would receive one email per week, for seven weeks, and the emails together provide a comprehensive introduction to the brand. The second-to-last email offers a free download of a free e-book titled “How to Shop for Vintage-Inspired Jewelry“. Reminding the recipient of the available coupon code played an important role in each email.