I wrote the brand story below for a client who was launching a microsite for a special jewelry collection she designed exclusively for a museum exhibit. The goal of the brand story was to evoke an emotional connection and to connect the jewelry designs to a rich and intriguing history. The URL for the microsite would appear on postcards and other marketing materials in the museum store and at associated events. In addition, the URL would be sent to customers on the client’s email list.
I wrote this website copy for a client in 2018 who needed an updated brand story or “About Us” for their Etsy store. This brand story summarizes the client’s history and their commitment to craftsmanship and customer service. It also explains what clients can expect from the products.